Sister's Aroma
Project Info
Following the success of their FOOH campaigns, Sister's Aroma commissioned MAD CGI to produce a large-format 3D billboard and DOOH campaign. The brief called for CGI content designed specifically for large outdoor screens and digital out-of-home placements — demanding a very different visual approach to the brand's social media CGI content. The production needed to be bold, immediate and impactful at viewing distances of tens of metres.
Key Details
MAD CGI produced the Sister's Aroma 3D billboard campaign with a focus on scale and visual clarity. The 3D content was designed with the specific requirements of large-format outdoor screens in mind — bold compositions, high contrast ratios and motion patterns optimised for short-duration viewing in dynamic urban environments. The product was the clear hero of the campaign, placed in dramatic 3D environments that created depth and presence on the flat screen surface.
Result
The Sister's Aroma 3D billboard campaign delivered striking results in out-of-home environments, generating strong social media pickup from audiences who filmed and shared the installations. The campaign extended the brand's CGI-first content strategy into physical urban spaces, creating a brand presence that reinforced the awareness built through their highly successful social media FOOH activity. The production confirmed MAD CGI's capability to translate a brand's CGI visual language effectively across all out-of-home formats.