Sister's Aroma
Project Info
The brand Sisters Aroma approached us with a task to adapt their 3D-effect ad for the largest LED screen in Europe while preserving its digital aesthetic. We developed a cross-platform concept featuring simultaneous offline advertising on the Gulliver screen and a CGI video for Instagram.
Key Details
At the core was an animation of Sisters Aroma jars moving like on a production line. Since the campaign launched before the New Year, we added festive packaging and ribbons to each jar. The offline and online videos matched frame by frame creating the effect of a single seamless campaign.
Result
The campaign acted as a bridge between digital and physical spaces. Synchronized animation on the screen and in Instagram made the project stand out both in the city and in the feed. The client was very happy during the peak of holiday sales one bold idea reached both online and offline audiences at once.