Bouncy blush
Project Info
Revolution Beauty needed a high-impact CGI product video to launch their Bouncy Blush collection across social media and digital advertising channels. The brief called for a visually distinctive 3D motion video that would highlight the product's texture, colour payoff and playful brand personality — without the limitations of a traditional cosmetics photo shoot.
Key Details
MAD CGI produced a full 3D motion animation for the Bouncy Blush product. The video was built around dynamic movement — showcasing the product from multiple angles, with close-up detail shots that highlighted texture and pigmentation. The colour palette and lighting were tuned to match Revolution Beauty's energetic visual identity. All assets were delivered in multiple formats optimised for Instagram Reels, TikTok and paid social campaigns.
Result
The 3D motion CGI video exceeded performance expectations — reaching over 1 million views across all platforms. The product animation drove measurable engagement and became one of the highest-performing creative assets in the campaign. The ability to produce photorealistic CGI product visuals without a studio shoot gave the brand speed, flexibility and a significantly higher quality ceiling than traditional production methods.