PerlaHelsa
Project Info
PerlaHelsa, a nutraceuticals brand, needed a CGI product video that would communicate the quality and efficacy of their supplement range to a health-conscious consumer audience. The brief required a 3D animation that could showcase the product's packaging, ingredients and brand story in a way that felt credible, premium and scientifically grounded. Traditional product photography couldn't achieve the ingredient-level detail the brand wanted to convey.
Key Details
MAD CGI produced a full 3D CGI product video for PerlaHelsa, creating photorealistic models of the supplement packaging alongside custom visual sequences that illustrated the key active ingredients. The production used macro-scale CGI to show ingredient textures and properties that would be invisible to the naked eye — adding a layer of scientific authenticity to the brand's claims. Packaging renders were produced in multiple colourways and configurations to maximise the flexibility of the deliverables.
Result
PerlaHelsa received a 3D CGI product video that positioned the brand credibly in the premium nutraceuticals category. The animation was deployed across the brand's website, social media channels and e-commerce listings — where it played a significant role in communicating product quality to first-time buyers. The client noted the video successfully bridged the gap between scientific credibility and consumer appeal, driving positive brand perception and supporting conversion on the brand's direct-to-consumer platform.