FARMERS
Project Info
Revolution Beauty needed video assets for their product launch at Farmers retail locations across the United States. The timeline was the challenge. Less than one week from brief to final delivery, with existing live-action footage that needed CGI product integration. The client needed content ready to go live before the campaign window closed.
Key Details
Working from the client's existing shot footage, we integrated photorealistic CGI product renders directly into the live-action environment. Products were matched to the lighting, perspective and depth of each shot, then animated with subtle motion to bring them to life in frame. Rather than starting from scratch, we built around what existed, adapting fast without compromising visual quality. All formats were delivered for in-store screens, social media and digital advertising.
Result
Campaign launched on time. Revolution Beauty successfully activated their Farmers retail presence in the US with polished video content produced in under a week. The project is a direct demonstration of MAD CGI's rush capability: 7-day delivery without visible compromise on quality.