CGI advertising that earns attention instead of buying it.

Advertising where the product, the scene or both are built in 3D rather than filmed. It covers everything from a clean product film to a skyscraper wrapped in your packaging. Because nothing is physically built, the only real limit is the idea, and the same build can be cut for every channel the campaign runs on.

FOOH stands for fake out of home. It is CGI placed into real footage of a real location, so a product appears to interact with a building, a street or a landmark that was never touched. Nothing is installed and nothing is filmed twice. It reads as out of home advertising and lives on social, which is where the audience actually is.

It comes down to how complex the build is, how long the finished piece runs and how much is happening in the scene. A single product in a clean environment sits at one end. A city block reacting to it sits at the other. We quote per project once we have seen the brief.

Two to three weeks from brief to final files, with a rush timeline of five to seven days when a campaign date will not move. A concept comes back within 48 hours of the brief being agreed. We have turned work around in under 24 hours when it mattered.

For a campaign piece the location matters as much as the product, so start with where it should happen and what the product needs to do there. Then whatever you have of the product itself: a CAD file, a physical sample or good photography. Plus brand guidelines and the channels it runs on.

Yes. That is the core of FOOH. Your product is built into footage of the real location, so nothing is installed and nothing is closed off, and there is no limit on what the product is allowed to do once it is there.

Yes. Anamorphic content for corner screens is a different master and a different set of constraints, but it comes from the same build. Brands usually run the billboard version and the social version from one project rather than commissioning twice. We have written about how 3D billboard advertising works if that is the route you are considering.

Vertical for Reels and TikTok, square and landscape for paid, high resolution for retail and out of home, and stills pulled from the animation. Name the channels at the start and they are covered at delivery.

That is the whole craft, and most of it sits in details nobody consciously notices. Matching the grain and lens character of the plate footage. Getting the light on the product to agree with the light already in the shot. Adding the reflections and contact shadows that tell your eye something is physically there. A FOOH piece fails when the product looks pasted on, so a good share of the work happens after the animation is finished rather than during it.

When the product is in your hands, the scene is achievable, and you need one clean shot rather than a campaign. A shoot is often the cheaper answer there and we will say so. CGI earns its cost at impossible scale, on products that do not exist yet, or when a campaign needs twenty variants from one build. We have compared CGI and live action properly if it is a real decision for you. And if what you want is a single product animated beautifully rather than a campaign, that is our 3D product animation work.