Sister’s Sport
Project Info
Sister's Sport, the sportswear line from the Sister's brand family, briefed MAD CGI to produce 3D motion content for their 2025 collection launch. The brief required high-energy product animation that would communicate the technical performance qualities of the sportswear alongside the brand's bold aesthetic — driving both brand awareness and product engagement across digital platforms.
Key Details
MAD CGI produced the Sister's Sport 2025 3D motion campaign, creating photorealistic product animations for the key pieces in the new collection. The production focused on fabric behaviour, product structure and wearability — using 3D cloth simulation and close-up rendering techniques to showcase the quality and performance characteristics of the garments. The motion design was calibrated to communicate energy and dynamism while maintaining a clean, product-focused visual language.
Result
Sister's Sport received a 3D motion campaign that effectively communicated the collection's performance credentials and visual identity to their target audience. The content was deployed across social media and digital advertising, where the high-quality product animation drove stronger engagement than previous campaign formats. The brand was able to present their full collection with visual consistency and detail that would have been difficult to achieve through traditional fashion photography.