Revolution
Project Info
Revolution Beauty wanted to own social. MAD CGI created a hyper-real FOOH campaign built to stop the scroll and amplify the brand's bold energy.
Key Details
MAD CGI developed a fake out-of-home CGI video set in a recognisable London environment. The production combined photorealistic 3D rendering with real-world footage, placing the Revolution Beauty product in an iconic urban setting. The concept was built around the brand's bold visual language — vibrant colour, dynamic movement and a strong product reveal. The full production ran from concept to final delivery within a tight two-week timeline.
Result
The FOOH video delivered strong engagement across social media and served as the creative anchor for the Revolution Beauty campaign. The client noted the tennis-inspired concept worked perfectly as a campaign teaser, generating positive audience reaction and supporting both organic and paid distribution. The result demonstrated how CGI-driven FOOH content can outperform traditional video production at a fraction of the logistics cost.