Revolution
Project Info
Revolution Beauty approached MAD CGI with a brief to create a FOOH video for their brand campaign in London. The task was to produce a piece of CGI content that would feel real enough to generate attention on social media while clearly communicating the brand's energy and identity. The campaign needed to work as organic content and paid creative across digital platforms.
Key Details
MAD CGI developed a fake out-of-home CGI video set in a recognisable London environment. The production combined photorealistic 3D rendering with real-world footage, placing the Revolution Beauty product in an iconic urban setting. The concept was built around the brand's bold visual language — vibrant colour, dynamic movement and a strong product reveal. The full production ran from concept to final delivery within a tight two-week timeline.
Result
The FOOH video delivered strong engagement across social media and served as the creative anchor for the Revolution Beauty campaign. The client noted the tennis-inspired concept worked perfectly as a campaign teaser, generating positive audience reaction and supporting both organic and paid distribution. The result demonstrated how CGI-driven FOOH content can outperform traditional video production at a fraction of the logistics cost.