Curling in Milan
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AI Video
Project Info
The Games arrive in Milan in February, and curling is the sport nobody pictures. So we took the stone out of the arena and sent it down a residential street instead, at a size that stops people and gets filmed.
Key Details
The tricolour sits on the handle and nothing else is dressed up. Granite, a hard freeze over the tarmac, cars still under snow, low January light running down the street. Weight does the work here: spray peeling off the base, the stone holding its line, and the crowd turning to film it as the camera lifts away.
Result
Delivered as a vertical cut for paid social and organic.