F1 Australian GP
500K+
Views across all platforms
AI Video
Project Info
A Formula 1 and McDonald's collaboration concept for the Australian Grand Prix. A Melbourne restaurant is rebuilt as a giant Pirelli slick, with the arches mounted on the sidewall and the drive through running under the tread.
Key Details
MAD CGI built the tyre as architecture. Sidewall lettering, compound markings and rubber surface detail were kept accurate at building scale, then lit and grounded into a working Melbourne intersection with trams, traffic and passersby.
Result
Released as a vertical cut for paid social and organic, passing 500K views across platforms.