AI Video Production

We turn product shoots, brand films and social ads into AI generated video. Fast, and accurate enough to put your actual product in it.

Most AI video looks like AI video. Ours keeps your product exact, frame after frame, because we direct it the way we direct CGI.
Revolution Beauty London logoDyson logoBoots logoUlta Beauty logoCarrera y Carrera logoTom Tailor logoSogeti logoFarfetch logoAcne Studios logoElizabeth Arden logoInstytutum logoSisters Aroma logoWhitebit logoBanda logo

What we create

AI video directed the way we direct CGI, so your product stays your product.

There is a fuller piece on what AI video tools can and cannot do for brands right now if you want the state of play before deciding.

Why directed AI video instead of prompting

We came from CGI

We came to AI from CGI, not from prompting.

Consistent shot to shot

Your product stays your product, shot to shot.

Your product stays exact

A locked reference set and manual QA at every stage.

Decided, not discovered

Real direction, so the output is decided rather than discovered.

How a project runs

1
Discover
Quote in 1 business day

Align on goals, audience, brand guidelines and creative direction.

2
Concept
Concept within 48 hours

Agree the concept and the look before anything gets built.

3
Production
Progress at agreed points

We model, texture, light, animate and render your product.

4
Delivery
Two to three weeks

Every format the campaign needs.

What clients say

Tatiana, Sister's Sport
Sister’s Sport
Tatiana
"For the launch of our sports line, we needed a motion video to showcase the features of the collection. The MAD Studio team created three videos, each highlighting the key qualities and benefits of the product. Everyone was really pleased with the result.”
Anna Vysochyna, Maincast
Maincast Team
Anna Vysochyna
"To create the ICTC tournament visuals, we needed 2D animation, and we turned to MAD Studio. The team quickly got involved and delivered everything at the highest level within a tight deadline. The work was precise, stylish, and fully met our expectations. A reliable partner you can count on.”
Revolution Beauty
Rebeссa Howard
"The result looks amazing – the tennis concept was such a fun and creative direction, and the teaser worked perfectly for the campaign."
Kristina Foschay, Banda Agency
Banda Agency
Kristina Foschay
"We've been working with MAD Studio for over two years and completed more than 10 projects together. Every time they bring something fresh, visually sharp, and perfectly aligned with our brand. A creative partner we fully trust."
Oliver Milczarek, Tom Tailor
Tom Tailor
Oliver Milczarek
"For our new collection launch, MAD Studio brought tons of creative ideas and executed a visually stunning campaign. The team truly understands how to turn a concept into engaging, high-impact visuals that resonate with our audience."
Sasha Kataieva, Carrera y Carrera
Carrera y carrera
Sasha Kataieva
"From the very first call, MAD showed they truly cared about our brand. The final result was not only visually stunning, but also aligned perfectly with our strategy."
Maile Meyer, Farfetch
Farfetch
Maile Meyer
"We collaborated with MAD Studio on a fast-turnaround project, and they delivered everything on time and with outstanding quality. A professional, focused, and reliable team from start to finish."
Mariia Marchenkova, WhiteBit
Whitebit
Mariia Marchenkova
"We worked with MAD Studio on a last-minute project — we needed a creative video for an international festival. With less than 24 hours until the deadline, the team delivered everything on time. We couldn’t have dreamed of this level of speed and quality. An outstanding result.”
Tatiana, Sister's Sport
Sister’s Sport
Tatiana
"For the launch of our sports line, we needed a motion video to showcase the features of the collection. The MAD Studio team created three videos, each highlighting the key qualities and benefits of the product. Everyone was really pleased with the result.”
Anna Vysochyna, Maincast
Maincast Team
Anna Vysochyna
"To create the ICTC tournament visuals, we needed 2D animation, and we turned to MAD Studio. The team quickly got involved and delivered everything at the highest level within a tight deadline. The work was precise, stylish, and fully met our expectations. A reliable partner you can count on.”
Revolution Beauty
Rebeссa Howard
"The result looks amazing – the tennis concept was such a fun and creative direction, and the teaser worked perfectly for the campaign."
Kristina Foschay, Banda Agency
Banda Agency
Kristina Foschay
"We've been working with MAD Studio for over two years and completed more than 10 projects together. Every time they bring something fresh, visually sharp, and perfectly aligned with our brand. A creative partner we fully trust."
Oliver Milczarek, Tom Tailor
Tom Tailor
Oliver Milczarek
"For our new collection launch, MAD Studio brought tons of creative ideas and executed a visually stunning campaign. The team truly understands how to turn a concept into engaging, high-impact visuals that resonate with our audience."
Sasha Kataieva, Carrera y Carrera
Carrera y carrera
Sasha Kataieva
"From the very first call, MAD showed they truly cared about our brand. The final result was not only visually stunning, but also aligned perfectly with our strategy."
Maile Meyer, Farfetch
Farfetch
Maile Meyer
"We collaborated with MAD Studio on a fast-turnaround project, and they delivered everything on time and with outstanding quality. A professional, focused, and reliable team from start to finish."
Mariia Marchenkova, WhiteBit
Whitebit
Mariia Marchenkova
"We worked with MAD Studio on a last-minute project — we needed a creative video for an international festival. With less than 24 hours until the deadline, the team delivered everything on time. We couldn’t have dreamed of this level of speed and quality. An outstanding result.”
Tatiana, Sister's Sport
Sister’s Sport
Tatiana
"For the launch of our sports line, we needed a motion video to showcase the features of the collection. The MAD Studio team created three videos, each highlighting the key qualities and benefits of the product. Everyone was really pleased with the result.”
Anna Vysochyna, Maincast
Maincast Team
Anna Vysochyna
"To create the ICTC tournament visuals, we needed 2D animation, and we turned to MAD Studio. The team quickly got involved and delivered everything at the highest level within a tight deadline. The work was precise, stylish, and fully met our expectations. A reliable partner you can count on.”
Revolution Beauty
Rebeссa Howard
"The result looks amazing – the tennis concept was such a fun and creative direction, and the teaser worked perfectly for the campaign."
Kristina Foschay, Banda Agency
Banda Agency
Kristina Foschay
"We've been working with MAD Studio for over two years and completed more than 10 projects together. Every time they bring something fresh, visually sharp, and perfectly aligned with our brand. A creative partner we fully trust."
Oliver Milczarek, Tom Tailor
Tom Tailor
Oliver Milczarek
"For our new collection launch, MAD Studio brought tons of creative ideas and executed a visually stunning campaign. The team truly understands how to turn a concept into engaging, high-impact visuals that resonate with our audience."
Sasha Kataieva, Carrera y Carrera
Carrera y carrera
Sasha Kataieva
"From the very first call, MAD showed they truly cared about our brand. The final result was not only visually stunning, but also aligned perfectly with our strategy."
Maile Meyer, Farfetch
Farfetch
Maile Meyer
"We collaborated with MAD Studio on a fast-turnaround project, and they delivered everything on time and with outstanding quality. A professional, focused, and reliable team from start to finish."
Mariia Marchenkova, WhiteBit
Whitebit
Mariia Marchenkova
"We worked with MAD Studio on a last-minute project — we needed a creative video for an international festival. With less than 24 hours until the deadline, the team delivered everything on time. We couldn’t have dreamed of this level of speed and quality. An outstanding result.”

Questions about AI video production

If you have more questions, feel free to send us an email. We’ll make our best to answer you as soon as we can.
Is AI video production cheaper than traditional CGI?
Usually. AI video production cuts modelling, rigging and rendering time out of the pipeline, which typically means faster delivery and a lower cost per asset than full CGI production, without sacrificing product accuracy.
Can AI video keep my product and brand consistent across scenes?
Yes. With a locked reference set and manual QA at every stage, our AI video production process keeps product geometry, materials and brand colours consistent shot to shot, which is where most AI-generated video breaks down.
What formats do you produce with AI video?
Product hero shots, exploded views, social ads, campaign concepts and short brand films. Anything that would traditionally require a shoot or CGI production. Vertical, square and landscape, sized for the channels you name at the start.
How much does an AI video project cost?
It depends on how many scenes there are, how tightly the product has to hold across them and how many versions come out at the end. A single social piece sits at one end. A multi-scene brand film sits at the other. We quote per project once we have seen the brief. The breakdown of what drives CGI advertising costs applies here too and is worth reading first.
How long does an AI video project take?
Two to three weeks from brief to final files, and AI work usually sits at the faster end of that. A rush timeline of five to seven days is available, and a concept comes back within 48 hours of the brief being agreed. Brand films with several scenes and recurring characters take longer.
What do you need from us to start?
Product images or a CAD file, brand guidelines, and the channels it runs on. The more reference material we have of the actual product, the tighter it holds across scenes. That reference set is the whole game.
Who owns the finished video, and can we use it in paid media?
You own it, and yes. That holds for AI-generated work the same as for anything else we make, so it can run wherever the campaign needs it, paid included.
Do you use AI on every project?
No. Some briefs are better served by full CGI, some by 2D, some by a camera. We will tell you which before you commit, even when it means a smaller project. If your brief needs photorealistic product accuracy at the highest level, 3D product animation is usually the better route, and CGI advertising is the better route for scale-driven campaign work.
How is AI video different from CGI?
CGI builds the product as an accurate 3D model and renders it, which gives total control and takes longer. AI video generates the imagery from references and direction, which is faster and less absolute. We use both, often on the same project, and the choice is made per shot rather than per brief. There is a full comparison of CGI and live action if you are weighing the wider options.
Can you match a look we have already shot?
Usually. Send footage or stills from the existing campaign and they become part of the reference set, so the AI work sits alongside what you already have instead of looking like a separate production. Extending a shoot rather than replacing it is one of the more common ways brands use this. We work with brands and agencies worldwide, across time zones, with people in Warsaw, London and Lisbon.
More of what we do

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