El Milas
Project Info
El Milas approached MAD CGI to produce a CGI product video that would elevate the brand's digital presence and showcase their product with the level of visual quality required to compete in a premium market. The brief focused on creating a cinematic 3D animation that communicated both the product's physical qualities and the brand's overall aesthetic — sophisticated, refined and distinctive.
Key Details
MAD CGI produced a fully CGI product video for El Milas, building the product as a photorealistic 3D model and designing a bespoke visual environment to frame it. The production focused on material detail — capturing surface texture, finish and form in a way that would be impossible to achieve consistently through traditional photography. The animation was choreographed to reveal the product progressively, building interest and emphasising key design features throughout.
Result
El Milas received a CGI product video that significantly elevated the brand's visual standard across all digital channels. The animation was used as the primary creative asset for the brand's product launch — deployed across social media, the brand website and digital advertising. The quality of the CGI output helped the brand communicate a premium positioning to its target audience, supporting both brand awareness and direct product sales.