Lego × World Cup
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AI Video
Project Info
A World Cup final needs two faces. We dropped them into New York as Lego and left the city exactly as it is.
Key Details
The street stays real, so the figures carry everything. Messi and Lamine Yamal read through kit, hair and stance rather than faces, which is the trick with brick.
Result
Delivered as a vertical cut for paid social and organic.