Sogeti
Project Info
Sogeti, a global technology services company, needed a series of 3D animations featuring their corporate mascot 'Geti' to support the brand's website, digital communications and internal marketing. The challenge was to bring a brand character to life in a way that felt approachable, on-brand and technically convincing — serving both external marketing and internal communications objectives across a global business.
Key Details
MAD CGI created a comprehensive series of 3D CGI animations featuring the Sogeti mascot. The production included multiple looping character animations, logo interaction sequences and branded moment animations — all designed to be easily integrated across the brand's digital ecosystem. The 3D character was built with careful attention to personality and motion — ensuring Geti felt lively, expressive and consistent with Sogeti's brand values across every animation.
Result
The Sogeti 3D mascot animation project generated over 1 million views across all platforms — well beyond initial expectations for a B2B brand animation. The character animations were successfully integrated across the brand's website, social media channels and internal communications materials. The production demonstrated that high-quality 3D character animation can be as effective a tool for B2B brand building as it is in consumer marketing.