adidas New York
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AI Video
Project Info
An adidas and FIFA World Cup 26 concept set on a Manhattan corner. A giant Trionda match ball hangs over the adidas store while a kid reaches up for it from the crossing below.
Key Details
The ball was the hard part. Panel geometry, federation colourways and the printed name had to stay correct at that scale, with reflections and shadow matched to real midday New York light so the object sits in the street rather than on top of it.
Result
Delivered as a vertical cut for paid social and organic.