Carrera Y Carrera
Project Info
Following the success of the first collaboration, Carrera y Carrera returned to MAD CGI to produce a second series of CGI visuals for their latest jewelry collection. The brief evolved from the initial project — this time the focus was on a more editorial visual approach, with richer environments, more complex compositions and a greater emphasis on storytelling through 3D animation.
Key Details
Building on existing 3D assets and brand knowledge from the previous campaign, MAD CGI developed an elevated second production that introduced new environmental elements alongside the jewelry. The team created architectural and natural surroundings in CGI that complemented each piece, adding depth and narrative to the visuals. Lighting was refined further to create a deeper sense of luxury, using volumetric effects and shadow play to enhance the jewels' presence.
Result
The second CGI campaign for Carrera y Carrera reinforced the brand's digital visual identity with a fresh creative direction. The expanded use of CGI environments gave the brand greater flexibility in how the collection could be presented — without the cost and complexity of location shoots. The client confirmed the collaboration had become a trusted long-term creative partnership, consistently delivering visuals that matched the standard of the world's finest luxury houses.