Dragon Academy
Project Info
Dragon Academy came to MAD CGI needing a brand campaign that would establish a strong visual identity and capture the imagination of their target audience. The brief called for bold, high-energy CGI content that communicated the brand's philosophy — pushing boundaries, building strength and pursuing excellence. The campaign needed to work as both organic social content and paid advertising creative across multiple digital platforms.
Key Details
MAD CGI developed the Dragon Academy CGI campaign with a focus on powerful visual storytelling. The production used a combination of 3D character animation, particle effects and dynamic motion design to create content that felt cinematic and high-energy. The visual language drew on the brand's core theme — strength, fire and transformation — executed through a carefully designed colour palette and lighting system that gave every frame a distinctive, premium feel.
Result
Dragon Academy received a CGI brand campaign that set a strong visual benchmark for all future communications. The content performed well across social media and paid channels, with high completion rates on video content and positive audience engagement. The brand was able to use the CGI assets across multiple touchpoints — from social media to event presentations — establishing a consistent and compelling visual identity from launch.