Curling
Project Info
A sports brand focused on curling required CGI content to promote the discipline and drive interest among a broader digital audience. The challenge was to create visuals that captured the precision, speed and strategy of the sport in a way that felt cinematic and compelling — far beyond what conventional sports photography could achieve. The brief was to produce 3D animation content for social media and digital campaigns.
Key Details
MAD CGI produced a CGI sports visual campaign centred on the dynamics of curling. The production used 3D animation to capture the movement of the stone across ice, slow-motion detail of the sweeping action and aerial perspectives that conveyed the strategy of the game. The visual style was built around contrast — the cold stillness of the ice against the explosive motion of the sport — creating content that was both informative and visually striking.
Result
The CGI curling campaign delivered a fresh visual language for the sport that resonated with both existing fans and new audiences. The 3D animation approach allowed the production to showcase moments and angles impossible to capture in real-time filming, giving the content a distinctly premium feel. The campaign assets were deployed across social media and digital advertising, driving engagement among a broader sports audience.