Ninja Sushi
Project Info
Ninja Sushi needed a bold CGI brand campaign to establish a strong visual identity in a competitive restaurant market. The brief called for high-energy 3D motion content that captured the brand's personality — precision, drama and a sense of theatre — while also showcasing the food itself with an appetite appeal that would drive engagement on social media and convert viewers into customers.
Key Details
MAD CGI produced the Ninja Sushi CGI campaign using a combination of photorealistic food rendering, dynamic camera movement and an atmospheric visual environment that evoked the brand's distinctive identity. The production included hero product shots of signature dishes, brand identity animations and short-form content optimised for Instagram and TikTok. Each visual element was crafted to communicate both quality and character — making the brand immediately recognisable in a busy social media feed.
Result
Ninja Sushi received a CGI brand campaign that elevated the brand's visual presence and established a strong, consistent identity across all digital channels. The content drove measurable increases in social media engagement, with video content in particular outperforming previous organic posts. The brand was able to use the CGI assets across their full marketing calendar without the logistical challenges of repeated food photography sessions — maintaining visual consistency at significantly lower ongoing production cost.