OLYMPIC
Project Info
For the Winter Olympics hosted in Italy, we created a FOOH video that placed the Olympic rings (rendered in solid ice) floating in the waters off the Italian coastline, as if they had arrived from the sea. The concept was designed to feel like breaking news footage: a helicopter circling above, documenting something extraordinary that had just appeared. No brand logos, no graphics, no explanations. Just the image and the question: is this real?
Key Details
The ice rings were built as full 3D objects with physically accurate transparency, refraction and surface detail including frost, cracks and depth of ice. They were composited into real aerial coastal footage with colour grading matched to the overcast Italian winter sky. The helicopter camera aesthetic (slight shake, wide establishing shot pulling into tighter framing) sells the documentary illusion. Sound design used ambient wind and rotor noise to complete the effect.
Result
The Olympic rings concept performed on par with the curling video in terms of organic reach and audience reaction. The documentary framing (presenting CGI as news footage) is one of the most effective FOOH formats because it bypasses the viewer's instinct to dismiss it as advertising. They engage with it as an event first, content second.