Perla
Project Info
Perla needed to look premium online. MAD CGI delivered photorealistic 3D product renders showcasing form, material & detail for e-commerce.
Key Details
MAD CGI produced the Perla CGI campaign with a focus on material fidelity and lighting craft. Each product was built as a detailed 3D model and rendered with physical-based lighting that captured the object's true surface qualities. Multiple compositional approaches were tested to find the visual language that best communicated the brand's identity — resulting in a set of renders that balanced clean, commercial clarity with a warm, aspirational aesthetic.
Result
Perla received a set of CGI product visuals that elevated the brand's digital presence across all channels. The renders were used across e-commerce product listings, social media and paid digital advertising — consistently outperforming previous product imagery in click-through and conversion performance. The CGI approach gave the brand a scalable production model: the ability to generate new images from existing 3D assets without additional photography, significantly reducing long-term production costs.