Perla
Project Info
Perla Health approached MAD CGI with a Black Friday deadline and a fully formed creative vision. They knew exactly what they wanted: a premium product video that could run directly as paid advertising. The challenge was timing. Black Friday was ten days away, and the video needed to be live several days before to allow for ad approval and warm-up. The client presented a complete storyboard and our job was to execute it flawlessly and fast.
Key Details
We worked directly from the client's storyboard, building the scene in 3D from the product packaging. The Black Friday aesthetic (dark background, dramatic lighting, high-contrast gold accents) was rendered with Cinema 4D and Octane to achieve the premium feel the client had envisioned. Every stage was aligned with the client through quick storyboard approvals before rendering began, eliminating revision rounds and protecting the timeline.
Result
Video delivered ahead of the hard deadline. Perla Health launched their Black Friday paid campaign on schedule with a production-ready asset. The project demonstrates that when a client comes in with a clear vision, MAD CGI's role is to be a precise and fast execution partner: not to reinvent the brief, but to nail it.