Sister’s Aroma
Project Info
The fourth CGI production for Sister's Aroma continued the brand's strategy of using high-quality CGI content as the primary driver of their digital marketing activity. The August 2025 brief focused on creating fresh visual assets for a new product launch — maintaining the visual standard and brand consistency that had been built across previous campaigns, while adapting the creative direction to fit the new product's identity.
Key Details
MAD CGI produced the fourth CGI campaign for Sister's Aroma, leveraging the extensive brand knowledge and established production workflows developed through the ongoing partnership. The production was optimised for speed without compromising quality — delivering a full suite of 3D motion content and static renders within the brand's required timeline. New product models were built from scratch as high-fidelity 3D assets, ensuring the brand maintained a consistent visual standard across its full range.
Result
Sister's Aroma received a fourth CGI production that reinforced the brand's digital visual presence at the expected level of quality. The campaign content was deployed across social media and e-commerce channels, performing in line with the strong benchmarks established by previous MAD CGI campaigns. The depth of the creative partnership between the two teams continued to produce dividends — with each campaign building on the last to deliver increasingly refined and effective CGI content.