Sister’s Aroma
Project Info
Sister's Aroma briefed MAD CGI to create a FOOH (Fake Out-of-Home) video campaign that could generate significant organic reach on social media with zero paid advertising spend. The challenge was to produce a piece of CGI content realistic enough to create genuine viewer reaction — the sense that something extraordinary was actually happening in the real world — while clearly showcasing the Sister's Aroma product.
Key Details
MAD CGI produced a FOOH video for Sister's Aroma using a combination of photorealistic CGI and real-world footage integration. The product was placed into a dramatic urban scene through careful compositing and lighting matching, creating the illusion of a large-scale real-world installation. The concept was built around a moment of spectacle — a scene designed to provoke the reaction 'is this real?' that drives FOOH content to go viral on social media platforms.
Result
The Sister's Aroma FOOH campaign became one of the most successful pieces of CGI social media content MAD CGI has produced — generating over 2 million organic views with zero paid spend. The video was shared extensively across platforms and picked up by social media accounts dedicated to CGI and creative advertising. It stands as a landmark example of how a well-executed FOOH campaign can deliver the reach and impact of a major media buy at a fraction of the traditional production and distribution cost.