Sister’s Aroma
Project Info
The April 2025 CGI production for Sister's Aroma focused on supporting the brand's spring product launch with high-quality 3D motion content optimised for social media performance. Building on the strong results of previous campaigns, the brief called for content that would maintain the brand's visual quality benchmark while adapting the creative direction to suit the seasonal campaign's specific objectives and target audience.
Key Details
MAD CGI produced the Sister's Aroma April 2025 campaign with a refined visual approach that drew on the aesthetic elements proven to perform well with the brand's audience. The production covered 3D product animation, static CGI renders and short-form social content — all produced within a streamlined workflow that allowed for rapid delivery without compromising the photorealistic quality the brand expected. New product configurations were integrated alongside established brand visual elements.
Result
The April 2025 Sister's Aroma campaign delivered strong performance across social media channels, maintaining the high engagement benchmarks established by previous productions. The content was deployed quickly after delivery, supporting the brand's spring launch timeline and contributing to measurable increases in product visibility and audience reach. The campaign reinforced the value of the ongoing creative partnership between Sister's Aroma and MAD CGI.