Sister's sport
Project Info
The first CGI production for Sister's Sport marked the beginning of a creative partnership built around high-quality visual content. The brief focused on establishing a strong visual identity for the sportswear brand through CGI — creating a foundation that would inform all subsequent campaigns. The production needed to communicate the brand's energy, performance credentials and aesthetic in a format that would perform on social media and digital advertising.
Key Details
MAD CGI developed the first Sister's Sport CGI campaign, working closely with the brand to define a visual language that could be built upon in future productions. The production combined product-focused 3D animation with bold motion design elements — creating content that felt both premium and high-energy. The team developed a lighting and colour system that became the template for the brand's CGI visual identity going forward.
Result
The first Sister's Sport CGI campaign successfully established the visual foundation the brand needed to build a consistent digital identity. The content performed well on social media and gave the brand a clear direction for all future CGI productions. The campaign marked the beginning of an ongoing creative partnership with MAD CGI — one that has since grown into a multi-campaign collaboration across multiple product lines and content formats.