Tom Tailor
Project Info
Tom Tailor, the international fashion brand, commissioned MAD CGI to create a CGI campaign for the launch of a new collection. The brief was to translate the collection into high-impact digital content that could capture attention while staying true to the brand’s contemporary, accessible fashion identity. The campaign was created for use across digital advertising, social media and e-commerce.
Key Details
MAD CGI developed the campaign around a CGI-led visual concept that went beyond standard product presentation. The production combined lifestyle-oriented digital environments, precise product rendering and 3D motion to give the collection a distinctive campaign world while keeping the fashion itself at the centre. Working in CGI gave the team greater control over composition, lighting and movement, helping maintain a consistent visual language across the campaign.
Result
The campaign reached 1M+ views across platforms, giving Tom Tailor’s new collection a high-impact digital launch. The project also showed how CGI could extend a fashion campaign beyond traditional product imagery, creating a visual system that could work across social media, digital advertising and e-commerce.
Project Highlight
“For our new collection launch, MAD Studio brought tons of creative ideas and executed a visually stunning campaign. The team truly understands how to turn a concept into engaging, high-impact visuals that resonate with our audience.” — Oliver Milczarek, Tom Tailor