Hollywood Sign
Views across all platforms
AI Video
Project Info
A World Cup concept that swaps the Hollywood sign for a celebration most of the planet already recognises. Crews are caught mid install on the hillside, panels going up one at a time above Los Angeles.
Key Details
MAD CGI generated the hillside, the steel rigging and the install crew as one scene. Panel seams, scaffolding and the haze sitting over the LA basin were built to match how the real sign is actually maintained, so the idea reads as a news clip rather than a render.
Result
Delivered as a vertical cut for paid social and organic.