Swatch × Audemars Piguet
1.6M+
Views across all platforms
AI Video
Project Info
Big Ben already tells London the time. The idea was to hand that job to a watch instead, at a scale that makes the tower look like a wrist.
Key Details
We replaced the face without touching what makes the tower recognisable. Case proportions, bezel detail and the dial print had to read correctly from street level and from the air, while the stonework, the light and the traffic underneath stayed exactly as they are.
Result
Delivered as a vertical cut for paid social and organic.