Swatch
Views across all platforms
AI Video
Project Info
The joke has to land in under a second. A cowbell replaced by a watch, on an actual cow, in a postcard Alpine pasture. If the watch looks pasted on, there is no joke.
Key Details
We kept the product exact while everything around it stayed completely ordinary. Case colours, bezel screws and the dial print hold at that size, and the strap sits on the subject with the weight and shadow of a real object. The rest of the herd carries on grazing, which is what sells it.
Result
Delivered as a vertical cut for paid social and organic.