Swatch Barcelona
Views across all platforms
AI Video
Project Info
An AI video concept built around a Swatch and Audemars Piguet collaboration launch in Barcelona. The idea was to show the thing brands actually want from a drop: a queue around the block and a street full of people filming it.
Key Details
MAD CGI generated the whole scene with AI video, directed the way we direct CGI. Storefront, signage, crowd density and early evening light were locked so the shot holds together end to end. The product story is carried by the queue rather than a packshot.
Result
Delivered as a vertical cut for paid social and organic.