Winter Olympics
Views across all platforms
AI Video
Project Info
A city hosting the Winter Games fills up with banners nobody looks at. The idea was to put the sport itself in the street instead, at a size that stops traffic and gets filmed.
Key Details
We built the ski as a single object and let everything around it stay completely mundane. A flatbed, a police escort, an ordinary Milan crossing in January light. Edge geometry, base wear and the topsheet graphics hold up at that length, and the crowd reaching for their phones is what makes the scale believable.
Result
Delivered as a vertical cut for paid social and organic.