ULTA Beauty
Project Info
Revolution Beauty needed promotional video content specifically for their Ulta Beauty retail account in the United States, one of the largest beauty retailers in the country. The goal was to showcase a new lash product in a format that would perform across Ulta's digital channels and in-store screens, with a visual quality consistent with the Ulta brand environment.
Key Details
Working from product references and brand guidelines, we produced a CGI product video that placed the lash product in a premium visual context: clean, editorial, beauty-forward. The product was rendered with full photorealistic detail including packaging materials, label typography and product texture. Motion was designed to be loopable for retail screen use and cut-down for social formats. All assets were delivered in the specifications required for Ulta's content ecosystem.
Result
Revolution Beauty activated their Ulta account with a polished, retail-ready CGI asset produced on a fast turnaround. The project demonstrates MAD CGI's ability to meet the visual standards of major US retail environments while working within the timeline and budget constraints of a brand campaign launch.