Usyk2Fury
Project Info
The Usyk vs Fury world heavyweight championship required CGI promotional content capable of capturing the magnitude and drama of one of boxing's most anticipated events. The brief called for dynamic 3D animation that would communicate the intensity of the fight and the global significance of the championship — content that would build anticipation and drive engagement across digital platforms in the lead-up to the event.
Key Details
MAD CGI produced a CGI promotional campaign for the Usyk vs Fury fight, using 3D animation to create dramatic visual sequences that conveyed the power, speed and tactical intelligence of world-class boxing. The production combined environmental CGI, photorealistic fighter references and dynamic motion sequences to create content with the feel of a major sporting broadcast — high-energy, cinematic and emotionally charged.
Result
The Usyk vs Fury CGI campaign delivered promotional content that matched the global scale of the event. The animations were deployed across digital platforms in the build-up to the fight, driving significant engagement among boxing fans and sports audiences worldwide. The CGI approach gave the campaign production team the ability to create visually spectacular content that went beyond what traditional photography and video production could achieve on a comparable timeline and budget.