Usyk2Fury
3M+
Views across all platforms
CGI
Project Info
Before the Usyk vs Tyson Fury fight in Riyadh, Usyk’s team approached us with a task to promote the Ready2Fight brand and create a visually striking video.
Key Details
We proposed a concept featuring a giant boxing glove which is one of the brand’s flagship products arriving at the fight venue. The video was timed to match the actual arrival of Usyk’s team. The wow effect of seeing something in the feed that doesn’t exist in real life worked perfectly to grab attention
Result
The video received three times more views than other posts on the brand’s page. It created a strong media moment and delivered high reach