BIG BEN Wrap Lash
Project Info
Wrap Lash, a beauty brand specialising in lash products, needed a CGI product video that would showcase their product's application, quality and aesthetic appeal for a digital audience. The brief called for photorealistic 3D animation that could demonstrate the product in detail — communicating both the physical qualities of the lashes and the transformative effect of the product in a format optimised for social media and e-commerce.
Key Details
MAD CGI produced a CGI product video for Wrap Lash using detailed 3D modelling and rendering techniques specifically adapted for fine, delicate beauty products. The production captured the texture, structure and finish of the lash product with a level of macro detail that would be extremely difficult to achieve consistently through traditional product photography. The animation included both product presentation sequences and beauty-focused close-ups that communicated the product's appeal to a beauty audience.
Result
Wrap Lash received a CGI product video that significantly elevated the brand's digital product presentation. The animation was deployed across the brand's e-commerce platform and social media channels, where the high-quality CGI visuals drove improved engagement and conversion compared to previous product imagery. The detailed product rendering gave Wrap Lash a permanent visual asset that could be repurposed across multiple campaigns without additional production cost — offering excellent long-term return on the CGI investment.