BIG BEN Wrap Lash
Project Info
Revolution Beauty came to us with a challenge: launch their new Wrap Lash mascara in a way that would cut through London's noise and generate organic reach without paid media. The brief was open. The only requirement was to make it feel unmistakably London. We developed a FOOH concept placing an oversized Wrap Lash mascara wand around the iconic Big Ben clock tower, as if the product itself was curling around one of the world's most recognisable landmarks.
Key Details
The entire execution was CGI. No permits, no location shoots, no production crew on-site. We matched the real Big Ben footage with a photorealistic 3D mascara wand, calibrated to the exact perspective and lighting of the original shot. The product's spiral motion mirrors the lash-curling action, making the concept immediately legible: this mascara wraps. Delivered in vertical and square formats for Instagram and TikTok.
Result
The video generated significant organic reach across social platforms with zero paid media spend. The FOOH format (placing a beauty product in an iconic real-world location) stopped the scroll because viewers genuinely couldn't tell if it was real. For Revolution Beauty, it was proof that one bold idea placed in the right context earns more than any boosted post.