Lymusi
Project Info
Lymusi, a smart fitness technology brand, needed a 3D product video to launch their innovative wristband tracker. The brief called for a CGI animation that would clearly showcase the device's key features — health tracking capabilities, sensor technology and premium build quality — in a format optimised for e-commerce, social media and digital advertising. Traditional product photography couldn't achieve the level of technical detail required.
Key Details
MAD CGI produced a photorealistic 3D motion video for the Lymusi fitness tracker, building the device as a high-fidelity 3D model with accurate material rendering for the silicone strap, aluminium case and display screen. The animation highlighted the product from multiple angles, with dedicated sequences focusing on the sensor technology, user interface and product variants. Each scene was designed to communicate a specific product benefit, building a complete picture of the device's capabilities.
Result
Lymusi received a 3D product animation that set a strong visual standard for the brand's launch campaign. The video was used as the primary creative asset across the brand's website, crowdfunding campaign page and social media channels, significantly outperforming static product photography in engagement and conversion metrics. The CGI approach gave the brand the ability to showcase technical details and product variants without the cost and lead time of physical sample production.