OKKO
Project Info
OKKO needed a 3D billboard and DOOH (Digital Out-of-Home) campaign capable of capturing attention in busy urban environments and generating both immediate visual impact and social media shareability. The brief called for large-scale CGI content that would work across multiple screen formats and sizes — from standard billboards to large-format digital screens — while maintaining a consistent brand message and premium visual quality.
Key Details
MAD CGI produced the OKKO 3D DOOH campaign using photorealistic CGI animation designed specifically for large-format outdoor display. The production accounted for the unique viewing conditions of out-of-home advertising — bold compositions, high contrast and motion patterns optimised for short viewing durations at distance. The 3D elements were designed to create an illusion of depth and real-world presence, making the advertisement visually distinctive in the urban landscape.
Result
The OKKO 3D billboard campaign delivered the attention-grabbing impact the brand required in out-of-home environments. The campaign generated strong social media pickup from passersby filming and sharing the installations — extending the reach of the out-of-home spend into earned digital media. The use of CGI for DOOH allowed OKKO to produce a level of visual spectacle that would have been impossible with traditional advertising production methods.