One by One
Project Info
The One by One campaign required 2D animation that could communicate a brand story with clarity, warmth and visual creativity. The brief focused on producing motion graphics content that would work across social media and digital advertising — telling a narrative that connected with the audience on an emotional level while clearly conveying the brand's core message. The visual style needed to be distinctive and memorable.
Key Details
MAD CGI developed the One by One 2D animation campaign with a focus on character and narrative. The production used a considered illustration style, fluid motion principles and a carefully designed colour system to create animation that felt crafted and intentional — not generic. Each sequence was storyboarded to build the brand story progressively, with pacing and transitions designed to maintain attention through the full duration of the content.
Result
The One by One 2D animation campaign delivered a creative asset that resonated strongly with the brand's audience. The motion graphics content outperformed static alternatives across all measured metrics — including view-through rate, engagement and brand recall. The 2D animation approach proved particularly effective as a format for emotional brand storytelling, giving the campaign a human quality that was difficult to achieve through product-focused CGI or live-action production.